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KIVUNHolding Group
Max Farías, Founder & CEO of Kivun Holding, seated in an armchair in front of the Kivun logo

Founder & CEO · Kivun Holding

Max Farías

Founder & CEO

“I build companies. I design systems. I drive growth.”

Specialist in business scalability, operations leadership and technology business development.

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Business track record

From strategy to execution. From execution to scale.

  1. 01

    Startup ecosystem

    Max Farías has built his career within the entrepreneurial and technology ecosystem, working across several startups and specialising in structuring operations, developing business models and building systems designed for growth.

  2. 02

    Strategy and operations

    His experience brings together operations leadership, strategic vision, commercial intelligence and the application of technology to turn business projects into organisations able to evolve and scale.

  3. 03

    Kivun Holding

    Today, as Founder & CEO of Kivun Holding, he drives the strategic alignment of a portfolio of business initiatives under a model of leadership, technology integration and growth.

Areas of expertise

Six disciplines for building companies that scale.

  • 01

    Business Architecture

    Designing and structuring business models, value propositions and business systems.

  • 02

    Operational Leadership

    Leading operations, streamlining processes, coordinating teams and managing by objectives.

  • 03

    Business Scalability

    Designing structures and processes that can keep pace with an organisation's growth.

  • 04

    Commercial Intelligence

    Business development, prospecting systems, opportunity analysis and conversion optimisation.

  • 05

    AI & Automation

    Strategic use of artificial intelligence, automation and the integration of digital tools.

  • 06

    Data-Driven Management

    Putting performance indicators and dashboards in place, and making decisions based on information.

Business ecosystem

Four companies. One strategic vision.

As founder of Kivun Holding, Max brings together an ecosystem of companies, each with its own identity and a shared strategic direction.

Leadership philosophy

“I don't chase results. I build systems.”

  1. 01

    Systems over improvisation

    Sustainable growth needs defined processes, clear responsibilities and structures that can evolve.

  2. 02

    Operations built to scale

    An organisation must be able to grow without depending on its founder's constant involvement.

  3. 03

    Decisions backed by information

    Performance indicators and commercial data should guide strategic and operational decisions.

Growth isn't improvised. It's designed.

At Kivun Holding we build businesses that bring together strategy, technology, operations and commercial development.

Our goal is to build organisations with solid structures and the capacity to grow.